Palace are promoting the fight against global hunger this Christmas by carrying the logo of the world’s largest humanitarian organisation on its shirts in a key match on the 22 December. The club's main sponsor, global logistics company GAC, has donated the space on players' shirts - where its logo usually appears - to the UN’s World Food Programme (WFP). As a result, the WFP logo will be displayed prominently on player’s shirts for the globally televised match against Huddersfield Town. The initiative aims to promote awareness and support for WFP’s vital work on the frontlines of hunger.
“This is a powerful, charitable gesture by Crystal Palace and their main sponsor, GAC,” said Greg Barrow, head of WFP’s UK office. “We’re always looking for more supporters to help us to continue our work on the frontlines of hunger, and this is a great opportunity to tap into a new fan base at a great football club.”
WFP works in more than seventy countries across the world, providing food to more than 90 million people every year – many of them recovering from natural disasters such as floods, droughts, and earthquakes. In recent years, the agency has been at the forefront of the humanitarian response to emergencies such as the Haiti earthquake, floods in Pakistan, and the drought that brought famine to parts of the Horn of Africa region in 2011.
“We are delighted to work with GAC, the club’s main sponsor, in giving much needed exposure to the World Food Programme” said Phil Alexander, Chief Executive of Crystal Palace. “After the game the shirts will be signed by each player and auctioned with the proceeds going to WFP. Details will be published on www.cpfc.co.uk.”
The opportunity to place WFP’s logo on the Crystal Palace shirts arose through the UN agency’s relationship with GAC which provides shipping and logistics services to move food and humanitarian supplies around the world. GAC also has a dedicated Humanitarian Aid Team which focuses on providing aid agencies with a range of integrated shipping and logistics services they need to get aid to those most in need.
"GAC is thrilled to support the World Food Programme at Christmas and to help raise awareness of the excellent work they do for humankind around the world," says Simon Heywood, GAC Humanitarian Aid Team Leader. “GAC has been working with WFP and other aid agencies for many years now, supporting their efforts around the world. Donating our branding space on footballers’ shirts to WFP is another way of underlining our corporate ethos of not only doing well as a business but - wherever we can - also doing good. "
As well as responding to humanitarian emergencies, WFP supports vulnerable communities through school meal programmes, and helps others to build up their resilience to disasters so that they are better equipped to cope when the next drought or flood arrives.