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Club News

Making Networks Work

31 July 2012

Crystal Palace Football Club announces an innovative matchday sponsorship network package with Pyramid ODI for the visit of Leeds United on Saturday March 9th, 2013. 

Football clubs are finding new ways to create new business in new markets. In the current climate, any opportunity to meet new contacts is essential as businesses are looking to justify their spend to gain maximum return. 

Crystal Palace Football Club and organisation design/performance interventions business Pyramid ODI are working together in a unique matchday sponsorship package specifically tailored to meet the needs of the customer.

Palace’s matchday sponsorship business networking package allows companies to be introduced to senior management and key decision makers invited by the club on the companies behalf, and pooled from their own key contacts. This tailored approach means that the club can provide superb matchday hospitality whilst the sponsor gets their message across to key personnel from new companies and contacts.

"As a club we are always looking for new ways to create new business, not just for ourselves but for our clients too” said Kevin Miller, Senior Commercial Sales at Crystal Palace. 

“This package effectively creates the guest list for our clients from our own database, and helps us identify and deliver the best and most relevant people at the right management level. We have used this model many times and find that it creates a genuine trust between client and company that ultimately leads to new business for both.”  

Billy R. Bennett, President of Pyramid ODI is also looking forward to the collaboration.

"We are excited about our matchday sponsorship. Pyramid ODI helps clients release the potential of their organisations to create great workplaces and exceptional results. Crystal Palace makes an excellent backdrop for showcasing our work and results. CPFC is a model of how leaders, staff and community can connect and passionately dedicate themselves to exceptional results. That's a partnership that works beyond the pitch. It is a model we work toward every day."

Pyramid ODI’s European Vice President, Michael Salmon, based in central London adds;

“As a life-long Palace fan I have been impressed by the way that the club are creating new packages for companies to be part of. These days we are all looking for new ways to do business and I am looking forward to working with the commercial team as well as celebrating a Palace win!”

The matchday network sponsorship package is available throughout the season and tailored to your companies needs. Contact the club for a consultation, and let Crystal Palace help your business create new business...

For further information Call 020 8768 6010 or e-mail
For information on Pyramid Organisation Development International (ODI) contact Michael Salmon on 
020 7203 8499, e-mail or visit



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