The Eagles appear for the first time in the Brand Finance Football 50, an annual study by leading brand valuation and strategy consultancy, Brand Finance.
At number 30 in the global league table, they are placed ahead of famous international names, such as Celtic, AS Roma, Sao Paulo, Benfica, Valencia and PSV Eindhoven. The value of the Palace brand is put at $133m and its brand rating is given “A” status, meaning it is very secure.
Brand Finance uses a number of factors to make its calculations. The brand rating reflects public perception of the club’s image, taking into account reputation, heritage, on-pitch performance, and levels of awareness.That brand rating is then combined with revenue, both current and projected, to estimate a brand value, which is of particular interest to the marketing and sponsorship industries.
“Crystal Palace has returned emphatically to the Premier League and the security of Premier League has strengthened the brand and given it a great platform and exposure to big global audiences,” said Robert Haigh, of Brand Finance.
“The return of Alan Pardew has been an important part of the story and suggests Palace are a force to be reckoned with in the future. Palace can have expectations of being a global brand and I’d expect to see the value of its brand enjoy significant growth”.