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Dongqiudi Announced As Official Sleeve Partner

18 July 2017

Crystal Palace are pleased to announce that Chinese football app Dongqiudi have become the club’s first ever shirt sleeve partner in a multi-year deal.

Dongqiudi’s (pronounced Dong-cho-di) logo will feature on the left sleeve of the Eagles’ shirt this season, with the upcoming campaign being the first where Premier League clubs can advertise on this area of the players’ shirts. In addition, Dongqiudi will feature on the front of the shirt for the Premier League Asia Trophy which begins on Wednesday with the Eagles taking on Liverpool FC at the Hong Kong Stadium.

The partnership was announced at a fan event in Hong Kong ahead of Crystal Palace’s Premier League Asia Trophy match against Liverpool tomorrow evening, with Wilfried Zaha, James Tomkins and Julian Speroni joining club Chairman Steve Parish and KaiXuan Guo of Dongqiudi.

Established in 2013, Dongqiudi was created as a way for Chinese football fans to form communities and follow their favourite teams from around the world. The app has been downloaded 30 million times and receives over three million daily unique users, making it the number one football app in China.

Commenting on the deal, Parish said: “We are delighted to have Dongqiudi as the club’s first shirt sleeve partner. Dongqiudi’s platform gives us a fantastic opportunity to promote Crystal Palace in China whilst giving their brand exposure to the Club’s growing international following and the wider global Premier League audience.”

A Dongqiudi spokesman commented: “We are delighted to become Crystal Palace Football Club’s first shirt sleeve partner. The exposure this new partnership gives us will allow more football fans to connect and interact using our app, engaging in conversation about their favourite teams and players.

“Everyone at Dongqiudi is excited to work with the club and we cannot wait for the 2017/18 Premier League season to begin.”

Fans outside of Asia can download Donqiudi’s English speaking sister app – “All Football”


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