Crystal Palace are today announcing a landmark partnership with global investment platform eToro, the first in football to be paid using bitcoin.
eToro has agreed partnerships with seven Premier League clubs, which marks the first step in bringing the opportunity offered by bitcoin and cryptoassets to football. eToro believes that crypto, and the blockchain technology that underpins it, can improve football and the world of sports. In the future, this could include addressing issues of ticket touting, problems with transparency and providing a guarantee of authenticity for merchandise.
As a partner of Crystal Palace FC, eToro will gain global exposure through an extensive range of marketing opportunities, including matchday LED boards, player access, tickets and digital rights. The other clubs to have agreed similar partnerships are Tottenham Hotspur, Newcastle United, Southampton, Leicester City, Cardiff City and Brighton & Hove Albion.
Iqbal V. Gandham, UK Managing Director at eToro, said: “As a leading multi-asset company where you can purchase the world’s biggest cryptoassets alongside more traditional investments, we are excited to be partnering with so many Premier League clubs and making history by being the first company ever to pay for a Premier League partnership in bitcoin.”
"Today’s announcement is very much the first small step on a long road to football fully embracing blockchain technology. Education will be key so that industries can understand the potential and so getting global exposure through these Premier League clubs represents a great opportunity to raise awareness.
“Blockchain brings transparency, which means it can improve the experience for everyone who loves the ‘beautiful game’.”
Barry Webber, Commercial Director of Crystal Palace FC, said: “Blockchain technology is bringing exciting new opportunities to all areas of business sectors and we are delighted to welcome eToro as a partner so we can explore its potential in football.”
If you are interested in partnership opportunities with Crystal Palace FC, please contact us.