Brooks Running is a leading performance running brand that awakens aliveness through the run. Guided by the belief that everyone is a runner, Brooks’ commitment to understanding how humans move leads to best-in-class gear that helps all athletes and active people move with confidence and purpose. Brooks is proud to partner with a premier club like Crystal Palace to advance running as a foundational movement that powers athletic performance in football and across disciplines.
As part of the agreement, the Brooks logo will feature prominently on the front of all training, travel, walkout and warm-up apparel worn by Crystal Palace’s men’s and women’s first teams.
The partnership will also give Brooks a major presence at Selhurst Park, with branding across pitchside and digital ribbon LEDs, stadium screens and TVs, static stadium assets and the Club’s media backdrops.
Palace and Brooks will collaborate on dedicated content throughout the partnership, including activations featuring first-team players and Club legends, while Brooks will also support the Palace Run Club.
Beyond the Club, Brooks will become a sponsor of Palace for Life’s Marathon March this October. The annual 26.2-mile challenge brings together supporters, staff and Palace legends to raise vital funds for the Club’s official charity and its work supporting young people across South London.
Paul O’Brien, Chief Commercial Officer at Crystal Palace FC, said: “We’re incredibly excited to welcome Brooks to Crystal Palace. It is a fantastic global brand with a real passion for sport, performance and getting people moving, and we think there is a very natural fit between Brooks and the Club.
"The partnership gives Brooks significant visibility across both our men’s and women’s teams, from the front of our training wear to Selhurst Park and our digital channels, but what is particularly exciting is everything we can build around that.
"Whether it’s creating content with our players, supporting Palace Run Club or sponsoring Palace for Life’s Marathon March, there are so many opportunities to bring the partnership to life and engage with Palace supporters. We’re really looking forward to getting started.”
Melanie Allen, Chief Marketing Officer at Brooks Running said: "Running is fundamental to football. Every match is built on endurance, speed, and movement, so there’s a natural connection between the gear elite athletes need to train and the performance products Brooks has spent decades perfecting.
"Connection with runners, wherever they find their sport, is central to our global growth. This partnership connects us with millions of footballers and fans who already understand the discipline, commitment, and performance mindset at the heart of running."
About Brooks Running
Brooks Running sells its performance footwear, apparel, run bras and accessories in more than 60 countries worldwide. Brooks’ purpose is to inspire everyone to run their path to a better self by creating the best gear, tools and experiences. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit http://www.brooksrunning.com for more information or follow on social media @brooksrunning.