Bringing together two names with proud histories, the partnership celebrates a shared appreciation for heritage, identity and the moments that stand the test of time.
For Rotary, a British watch brand established in 1895, the partnership offers an opportunity to combine more than 130 years of watchmaking heritage with the unmistakable passion of Crystal Palace.
For Every Palace Moment
At the heart of the partnership is a new collection of special-edition Rotary × Crystal Palace watches, designed to bring Palace identity into two distinctive Rotary designs.
The Rotary × Crystal Palace Greenwich Automatic reimagines one of Rotary's most recognisable mechanical watches. Its 42mm polished stainless steel case surrounds an intricate skeleton dial, offering a view of the automatic movement beneath.
Crystal Palace detailing is carefully incorporated throughout, including the club crest at 6 o'clock and coloured 25- and 26-minute markers commemorating landmark moments in the club's recent history. The tribute continues through to a specially designed rotor featuring the iconic Palace sash.
Alongside it, the Rotary × Crystal Palace Heritage Sash takes a more retro-inspired approach.
Based on Rotary's 40mm Heritage collection, its clean white dial is crossed by the club's classic red and blue sash, complemented by the Crystal Palace crest and a stainless steel bracelet. The result is a versatile everyday watch that remains unmistakably Palace without whilst retaining Rotary’s design DNA.
Two Proud Histories
Crystal Palace's connection with its supporters extends far beyond 90 minutes of football. Generations of fans have grown up with the club, passing memories, traditions and loyalties from one generation to the next.
It is a sentiment that feels equally at home at Rotary.
Watches have long marked life’s important moments, becoming objects that carry stories well beyond the moment in which they were first given or worn.
That shared sense of history forms the foundation of our new partnership.