Palace for Life unveils new brand as work with young South Londoners continues growing
Palace for Life, the official charity of Premier League Football Club Crystal Palace, has unveiled a new brand identity and website, marking the next chapter for the South London charity that supports over 18,000 young people each year.
The refreshed brand has been introduced as demand for Palace for Life’s work continues to grow across South London. Through programmes focused on education, employment, mentoring and community sport, the official charity of Crystal Palace works with young people in schools, community venues and at Selhurst Park, helping them build confidence, develop skills and access new opportunities.
The new look reflects the scale and ambition of the organisation today, while staying true to its core purpose: using the power of Crystal Palace F.C. to improve South London lives and strengthen communities.
The new brand and website aim to make it clearer for young people, families, supporters and partners to understand Palace for Life’s work and how they can get involved. It also makes it easier to book onto courses and activities, while providing clearer ways to understand and support the charity’s work.
Palace for Life’s work takes place in a context where many young people across South London continue to face significant challenges. Around 35% of children in London are living in poverty, while youth unemployment remains above pre-pandemic levels, with some boroughs such as Croydon seeing rates as high as 15.8% for 18–24-year-olds.
Elsewhere, young Black Londoners are twice as likely to be unemployed as their White counterparts, and mental health remains a major barrier, with one in four young people experiencing difficulties each year.
At the same time, communities across boroughs including Croydon, Lambeth and Southwark continue to see high levels of knife crime, highlighting the importance of safe spaces where young people feel supported, alongside positive role models and early intervention. Through its programmes, Palace for Life works to address these challenges by providing support, opportunities and pathways for young people across South London.
Through some of its work in 2025, Palace for Life delivered activities with more than 140 schools across South London, delivering support in areas including education, social action and inclusion. In the same year, 57 young people were supported into employment, while over 100 in-custody interventions were delivered through its DIVERT programme, helping young people at a critical moment to access support and make positive choices.
Elsewhere core free community football sessions, otherwise known as Premier League Kicks, reached over 2,300 young people, which offers a safe space for young people to play football every week.
The refreshed brand marks an important step forward for Palace for Life as it continues its work supporting young people and communities across South London.
Supporters can explore the new brand and website now at palaceforlife.org and across the charity’s social channels from today.
About Palace for Life Foundation
Palace for Life is the official charity of Crystal Palace Football Club and has supported the South London community for over 30 years. They use the power and pull of Crystal Palace F.C. to improve lives and strengthen communities with a focus on young people who need them most.
Each year, their dedicated coaches and mentors work with more than 18,000 young people through education, employability, mentoring and physical activity programmes. They prioritise areas of deprivation, delivering free sport and community sessions alongside dedicated pastoral support that builds confidence, resilience and positive life skills.
They provide specialist one-to-one mentoring for those facing mental health challenges, and for young people in or at risk of entering the justice system. Their employability programmes create clear pathways into education, training and work.
They are a trusted partner to local schools, businesses and national organisations. They believe everyone deserves opportunity and, by supporting those who need us most, they help build stronger communities across South London while deepening the bond between the Club and its community.
Palace for Life is a registered charity (no. 1125878)