Originally formed in 2016, the partnership has evolved into one of the most established local business initiatives in professional sport, with the Crystal Palace Associate Partnership continuing to provide local businesses across South London with valuable opportunities to grow through the power of sport.
As part of the renewed agreement, Eleven will remain an Official Partner of Crystal Palace FC and an Official Women's Partner, continuing its commitment to supporting the club, its fans, its business community and the ongoing growth of the women's game.
A key enhancement to the renewed Associate Partner Programme is the introduction of new Crystal Palace Women rights, creating additional opportunities for local businesses to engage with and support the women's team.
Building on several seasons of investment in Crystal Palace Women, including previous sleeve and training wear sponsorships, the programme will now provide partners with enhanced visibility during Women's fixtures at Selhurst Park, while helping strengthen commercial support for women's football across South London.
Alongside driving commercial opportunities for local businesses, Eleven's award-winning technology platforms continue to play a key role in the Crystal Palace matchday experience.
During a historic period for the club, which has seen Palace lift the FA Cup, FA Community Shield and most recently the UEFA Conference League, Eleven's StadiumTV and StatTV platforms have kept supporters connected through live content, statistics, scores, team news and interactive fan experiences, while also delivering valuable visibility for Associate Partners.
Matt Cairns, Founder & CEO of Eleven Sports Media, said: "Crystal Palace has long recognised the value of bringing local businesses closer to the club, and we're honoured to have played a role in that journey for more than a decade. Together, we've built a thriving business community that enables companies to connect, raise awareness and grow through their association with the club.
“We're incredibly excited about the next chapter of our partnership and look forward to continuing our support of Crystal Palace, its business network and the ongoing growth of the women's game in the years ahead.”
Paul O'Brien, Chief Commercial Officer at Crystal Palace FC added: “Eleven Sports Media has been a valued partner of Crystal Palace for almost a decade, and we’re delighted to extend our relationship as we approach this significant milestone.
“Throughout that time, the Associate Partner Programme has created a genuine platform for local businesses across South London to connect with the Club and benefit from being part of the Palace community, while Eleven’s technology has also become an established part of the matchday experience at Selhurst Park.
“We’re particularly pleased that the renewed partnership will create even more opportunities around Crystal Palace Women. Supporting the continued growth of the women’s game is a major priority for the club, and we look forward to working with Eleven and our Associate Partners as we enter the next chapter of the partnership.”
For more information about the Crystal Palace Associate Partnership and to find out how you could be part of it ahead of the 2026-27 season, click here to register your details.