We bring you the latest notes from Steve Parish in the From The Boardroom feature as included in today's match programme.
I'd like to welcome the directors, staff, management, players and fans of West Bromwich Albion to Selhurst Park this afternoon.
We've been on a great run of late and have currently chalked up four successive victories after another amazing six days of this current season last week, starting with the victory against Manchester City.
I was very proud to see the boys get the better of Manuel Pellegrini's men and despite the stats perhaps showing that it was a smash and grab win, anyone who watched the game would have said that we fully merited the three points against a side going for the league title. We showed a worldwide audience that we can compete with the best, and teams coming to SE25 know that they're going to be in for a very tough game indeed.
Just when you thought that things couldn't get any better, we went up to Sunderland and they did just that. What a remarkable display from the lads – Yannick stole the headlines for his quickfire hat-trick but the whole team put in great performances. Our form on the road this season has been superb, especially since Alan has come in, and it's given all of us supporters some memorable days out already this campaign.
These recent results mean that we can start to tentatively plan now for next season which is a real positive for us. We can identify potential transfer targets and aim to get them signed up as early in the summer as possible so that they have time to blend into the squad ahead of the big kick-off in August when it all begins again.
Off the field we can put into place all the further improvements that we've been planning on if we ensured a third straight season in the Premier League. However if you think the hard work has been done then think again – we want to make sure that we remain here for much longer than that and help the club grow and develop to become a force on and off the field, which involves much more long-term planning.
One of the key parts of that is identifying and nurturing top talent to get out onto the field, as well as retaining it, and that is exactly what we have done with Joel Ward who signed a new three and a half year contract with us earlier this week.
It's great to get him tied down to a new deal because he's been outstanding for us ever since he signed from Portsmouth in the summer of 2012, and could play every minute of Premier League football this season which would be another huge achievement for him. Congratulations Joel – you've earned it.
Hopefully we can collect our fifth straight win again this season and challenge those teams just ahead of us in the table – to beat our 11th place finish last season would be an astonishing achievement.
Up the Palace